This week, members of our team are onsite at the 2017 NIADA Convention & Expo, which runs Monday through Thursday at The Mirage in Las Vegas. Stop by Booth #1825 to visit with these three fine folks: Used Car Week has had the great honor and pleasure to partner with NIADA for the past couple
  • Tom Webb, Chief Economist at Cox Automotive
You’ve probably heard by now that Used Car Week has all-new branding designed to offer attendees more content, more choices, and a more streamlined registration process. As the content director for these events, I’m thrilled to have the opportunity to offer MORE to our attendees, but I also want to make sure we’re offering the
Last week Marilu McQuilkin and I joined Auto Remarketing senior editor Joe Overby for Episode 5 of the Auto Remarketing Podcast to talk about the upgrades to Used Car Week, which has a brand-new logo and a simplified format (read: confusion-free registration process) that packs a punch. Plus, we discover that Marilu is a C-SPAN dork,
Rebranding can be a scary proposition. As anyone who has changed their style can attest, it’s risky yet potentially rewarding. I’ll give you two personal examples: Spring 2000: A 17-year-old during Eminem mania, I bleached my already strawberry blonde hair. At a lifeguard meeting soon after, the manager of the pool where I was working