Latest Updates from Used Car Week

25
Oct

Be picture perfect

As we become more globally connected – thanks to the internet – it seems that the value of a good image can’t be paralleled. More than anything, it gives the viewer a sense of confidence in whatever they might be looking at. Redfin, the real estate brokerage, conducted a study that showed high-resolution, professional pictures of a property commanded higher sale prices.  Ecommerce websites can drive engagement with relevant, high-resolution images of their products. For us at IAA, taking high-quality pictures of our auto inventory for our buyers to preview before the auction encourages confidence and bids. But what about...
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11
Oct

How to win ‘era of empowered consumer’

By Joe Overby, Auto Remarketing Senior Editor There have been some big changes to digital marketing landscape — ones that certainly impact dealers, says Kerri Wise, TrueCar’s vice president of dealer marketing. “We’re in the era of the empowered consumer,” Wise said in a phone interview with Auto Remarketing. “And I think the consumer is really what’s changing. “They have a lot of information at their fingertips, in terms of pricing information and vehicle information,” she said. “They have technology that’s ever-evolving that allows them to have that information wherever they go, in terms of their smartphone. “And they have...
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4
Oct

Know a remarketer who’s making a difference?

If you know a Remarketer who makes their community a better place, nominate them for the 2016 Cox Automotive Community Impact Award! At Cox Automotive, the goal is to create a positive force for change in our communities. Help honor an individual from the remarketing industry who exemplifies the selfless spirit of community leadership, who looks for innovative and progressive ways to go above and beyond to foster an environment of community improvement and support. Hurry, nominations are ending soon! The winner will receive a $10,000 donation to the charity of their choice from Cox Automotive. This individual will also...
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22
Sep

Expo hall features 50+ leading and emerging companies

Face-to-face engagements that go the distance Used Car Week is a major hub for networking with thought leaders and executive decision makers who are the driving force behind the intelligence and innovation of the used-car and remarketing industry. Participants know that the Expo Hall is the go-to spot to connect, networking and learn — the companies featured in our curated expo hall provide an indispensable component of the face-to-face engagements that draw many industry professionals to attend the Used Car Week conferences. Learn more about the 50+ companies you’ll have a chance to connect with before, during and after the...
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15
Sep

See who is attending Used Car Week 2016!

Can you believe it’s already mid-September? And that the Used Car Week conferences will be starting in Las Vegas in just about two months? Nine weeks? Just fifty-nine days? Not only that, but we’re only about FOUR weeks away from the end of our early registration period! All of those numbers mean it’s time we share a bit more about who will be attending the 2016 event. We recognize that networking is an important part of why you attend Used Car Week and that knowing who will be on-site is a deciding factor for you. Click the button below to see which...
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11
Aug

First 50+ speakers announced for 2016

At the beginning of the month, we announced the first 50-plus speakers who will present on a variety of topics at this year’s conferences. Since then, we have added several more speakers and have started receiving session descriptions — possibly the most difficult piece of information to attain. Our content director Kati Knowland has been on the hunt for new, relevant material that will inform, inspire and incite more strategic decision-making processes for individuals and the industry as a whole. Working closely with our conference chair Bill Zadeits, Knowland continues to raise the bar for the quality and applicability of...
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